20 EXPERIENCES - Picnic at Praia Margarida - copyright Scott Ramsay

Luxury travel, redefined

We believe that the essence of luxury is the ability to personally tailor your travel experience to match your hopes and dreams. 

At Wayfairer we create your perfect vacation by taking the time to listen to what you need, where you'd like to go, what you'd like to do. Our extensive experience and vast local networks allow us to offer you a range of exclusive and unique opportunities that take you to the heart of each fantastic destination.

You can enjoy the genuine interactions and uncrowded vistas that allow you to truly live in the moment. You'll have the space, seclusion and comfort you need, with the seamless support that ensures you can relax while you explore the most exciting places in the world. 

To do good not harm

We believe that luxury travel can be responsible too. Responsible travel is at the heart of what we do, so we work closely with local communities to ensure the people and wildlife our business touches are left better not worse from our interactions with them.

Founder Tom started Wayfairer having experienced poor wages and working conditions for porters whilst trekking in Tanzania. He committed to starting a travel company that only worked with the most reputable suppliers, who were delivering exceptional services whilst paying local workers a fair wage and in fair working conditions.

Our mission is to enable our discerning travelers to see more of the world and take care of it too. We handpick accommodations and activities that benefit local communities and conserve nature. We specifically promote local partners so that our holidays are mindful of their environments and fit within our core principles of benefitting local communities and conservation. 

“I have experienced first-hand the positive and negative potential of tourism. It is our core belief that through Wayfairer we are creating an opportunity to travel whereby we can use this knowledge to make a sustainable contribution to a fairer, more responsible world.”

Tom - Co-Founder


Responsible Travel

Do one trip and do it well. Responsible travel is at the heart of what we do.

Meet our travel specialists

It's the personal interaction and relationship that our customers create with our travel specialists that helps us deliver truly unique and extraordinary travel experiences.

Our team of Luxury Travel Specialists, Concierges and content creators live and work all around the world but we all share the same passion for exploring new destinations, meeting different people, and finding ways to make our travel a force for good.  

Malcolm Wellby

Japan Travel Specialist

Shelley Cross

Luxury Travel Specialist

Leonie Taylor

Luxury Travel Specialist

Leonie grew up in Uganda and regularly went on safari all over Africa with family from a young age. She relishes exploring new, exciting destinations as her love for travel continues to grow.

Maggie Asbury

Luxury Travel Specialist

With a background in nature conservation and a love for travel, Maggie’s favourite trips have been those travelling to remote locations to volunteer with vulnerable wildlife. She's recently returned from her second trip to Japan!

Tom Blakey


Tom is one of the original Founders of Wayfairer. He is incredibly passionate about conservation in travel and allowing our customers to experience destinations more authentically. He loves taking his young family to explore remote destinations in Africa, and has also recently returned from an Arctic trekking adventure! 

Lotte Nash

Luxury Travel Specialist

A love of travel has come from a love of people. Lotte has travelled across India and Sri Lanka, Brazil and the Philippines seeking the quirks of different cultures and finding peace within nature.

Kat Macleod

Luxury Travel Specialist

Zimbabwean born and raised in Kenya, the African bush runs deep through Kat's veins. She loves waxing lyrical about the continent's wild places to anyone who will listen!

Aggie Verdin

Africa Travel Specialist

Aggie lives and works in Uganda, which allow her  to travel extensively around the East Africa region – from camping in Kidepo and spotting leopard in Laikipia, to exploring the rock hewn churches of Lalibela. She was recently married on the Kenyan Coast and honeymooned in Zanzibar!

Vernon Cameron

Luxury Travel Specialist

Before joining Wayfairer, Vernon, a South African native, studied nature conservation and achieved a decade-long career as a guide, leading expeditions around Southern and East Africa. Now in the UK, he uses his professional expertise and insider insights to craft tailor-made itineraries that go beyond conventional and tourist suggestions.

Toon Sinbuathong

Luxury Travel Concierge

Toon (Siripun) has travelled and lived in several countries around the world and has been exposed to different cultures from a young age. At Wayfairer, she leads the Luxury Concierge team.

Rebecca Blakey

Family Travel Specialist

Rebecca specialises in Africa & some of the more remote destinations; she’s now based in the UK after working in international development in Bangladesh & Tanzania. She’s continued to travel throughout Africa with her two young children.

Eleanor Roberts

Luxury Travel Specialist

Eleanor grew up in Uganda, travelling from a young age with her cartographer father. With a background in tourism management and a love for the continent, she hopes to show the world Africa’s true potential.

June Haranyaki

Luxury Travel Concierge

June (Thitipron) grew up in the US and is now based in Thailand. She has a background in adventure travel and cultural exploration, her passion for culinary exploration is the fuel for her love of new, exciting experience across the world.

Juan Ramirez

Luxury Concierge

Originally from Colombia and with a background in tourism management, Juan is passionate about sharing with the world Latin America’s true potential and wisdom from its native people.

Ruth Duarte

Luxury Travel Concierge

Ruth is Portuguese with a background in marine biology and conservation. Currently residing in Bristol, Ruth's work with Wayfairer Travel has taken her to incredible destinations like Botswana and South America. Fueled by a deep passion for travel and a profound connection with wildlife and nature, she finds joy in exploring new horizons and promoting sustainable travel experiences.

Why book with Wayfairer

We understand how important it is that your vacation is all you dream of, so we insist on providing the personal service you need to ensure your trip is designed and managed exactly the way you want it. Wayfairer people are experienced, passionate travellers themselves, and take responsibility for the success of your trip from the moment you call us to long after you arrive back home. 


Read what our customers say about their trip with Wayfairer

“This is the second time Wayfairer has planned a trip, the first being a Safari and we will definitely have them plan another trip. Our journey to Antarctica exceeded our expectations".

"This was a dream trip I had thought about for years and somehow they managed to exceed what I had hoped for. Could not have asked for more."

"An outstanding experience with Wayfairer, Cat and Juan helped to organise, and manage, an amazing safari for a group of six. Their meticulous planning, endless enthusiasm and huge knowledge of the area meant that we had a truly unforgettable experience, we even had a fabulous birthday party in the middle of the Mara. The highest recommendation is that we plan to use Wayfairer again and again!"

"This was my second trip with Wayfairer - my first (to Africa) was so amazing, I was worried that I would be disappointed.....not a chance. Once again, the itinerary, the guides, the little touches, were superb. I am already thinking about what trip I will have Wayfairer plan next! For anyone trying to decide where to go - Peru was absolutely amazing! It may be one of the most under-rated countries. Machu Pichu was breathtaking, but there was also so much more to see and do....let Wayfairer take you on amazing journey!"

"Our trip was a dream come true. The arrangements made by Wayfairer exceeded our expectations. The accommodations were as good or better than the descriptions in our trip documents. The staff at each camp were wonderful and the guides were knowledgeable and friendly. We will highly recommend Wayfairer to any of our friends who are considering an adventure vacation."

"Wayfairer are absolutely superb - from our initial consultation, the advice on destination, the booking process, the concierge service, the recommendation of hotels, organisation of transport, advice on activities to the friendliness of stay it could not have been better. We will look to book all big holidays with Wayfairer from now on and will recommend them to everyone."

"Incredibly helpful service and access to the best facilities and great rates. Don't book anywhere else."

"Recently returned from an amazing safari trip inc Vic falls, Chobe, Okavango Delta and the Kalahari desert. Right from the first engagement with Wafairer and all the way through the trip has been so smooth. The recommendations and attention to detail on the itinerary were incredible. Thankyou on this once in a lifetime trip."

"Wayfairer and Juan assisted planning our trip to South Africa. They were very knowledgeable and professional. Juan was very responsive with answers when I had any questions at all. It was very nice working with Juan and will definetly use this company again. I have recommended them to friends and family. The vacation was perfect thanks to Juan and Wayfairer."

"Excellent service throughout. A wonderful trip and truly a holiday of a lifetime. Thank you."

"We just returned from a fabulous Kenya vacation for our family..ages 3 thru 70. Jess gave us great advice, offered wonderful accommodations, was really flexible, was willing to work with our budget. June helped us implement the trip. Thanks to both of them."

"Wayfairer organised our trip to Tanzania & Zanzibar. From initial contact Leonie and the team were very professional & informative. They listened to our requirements and put together an amazing itinerary within our budget. We were kept informed every step of the way. The holiday was amazing and all went smoothly. We felt confident that Wayfairer were only a call away should an issue arise. We wouldn't hesitate to use Wayfairer for our next holiday!"

5 star rating 99% of reviewers recommend Wayfairer. (4.9* rating & 335 reviews on Reviews.IO)