We believe in Responsible Tourism

What is Responsible Tourism?

Responsible tourism can be defined in many ways. To us it means travelling without causing any negative social, economic or environmental impacts on the places you visit, whilst leaving nothing behind and taking away only memories.

We believe that responsible travel provides a more enjoyable experience for you as a guest as well. It allows for more meaningful connections with the local people plus a greater understanding of their culture and the social and environmental issues involved in the destinations you're exploring. This empowers you to be a responsible traveller and much more than simply a tourist.


What we're doing now

We continually monitor the social, economic and environmental impact of our operations to ensure we are at the forefront of a fairer industry; creating new and exciting ideas for the benefit of discerning travellers, the local communities where we work and the natural world that connects us all. In this way our aim is to promote responsible travel by engaging travellers and communities in the benefits of travelling the Wayfairer way.

We know that there is more to do, and have initiatives constantly underway to further ensure our impact is positive.

Supporting Local Communities

We believe that the true rewards of travel come from experiencing different cultures while also giving something back to the communities who make us welcome.

At Wayfairer we engage local communities in our travel itineraries and treat local people as stakeholders in our business. This manifests itself in our community tourism initiatives, which can be found across our range of experiences. Look out for these in our full itineraries and key projects are often highlighted in the Why Wayfairer? section on each one of our holidays.

We employ local guides and support staff who we pay fair wages, often exceeding government standards which we still consider too low, and thereby remove the reliance on tipping for livelihoods.


Our accommodation choices make use of locally owned properties where possible and often include adventurous, authentic alternatives including a growing number of luxury homestays.


Protecting the Environment

To ensure that we're offering ground-breaking itineraries, personally inspected accommodation choices and are up to date with all the latest developments, Wayfairer people regularly visit our destinations and accommodation partners.

We look to work with the most environmentally friendly accommodation options in destination and continue to promote products that fit our two core principles of luxury and responsibility.

Our UK office takes a leading role in setting the standards for an environmentally friendly work environment. We work mainly from home, and we liaise with local government to recycle our waste as we continually look for new ways to be greener. As an online business, using the power of the internet and electronic communication instead of high-street premises and printed brochures, we minimise the carbon footprint of our business in the UK.


Our Country Guides to Responsible Travel

There's a wealth of information and expertise from our travel specialists and partners on our blog! We've collaborated with our partners, guides and other stakeholders to put together informative guides to travelling responsibly in all the countries that we offer. We're continually adding destinations and updating as new information and best practice changes. Sign up to our newsletter to get all the latest information.

  • Feature ImageAfrica
  • Feature ImageAsia
  • Feature ImageAustralasia & South Pacific
  • Feature ImagePolar
  • Feature ImageLatin America
  • Feature ImageEurope
  • Feature ImageMiddle East

Our Partners

A more responsible and sustainable industry can only happen if we all work together. At Wayfairer we partner with the industry's leading organisations as well as smaller grassroots projects and charities.

Get in touch

Charities & organisations we support

Love ur neighbour

Love Ur Neighbour

We donate £100/month to a small family run charity called Love Ur Neighbour, who work on several projects around Kenya. Their main project is based in a small village named Bungu in Kilifi county, near Mombasa on Kenya's coast

They support women and girls through education and employment, they established a goat "bank", provide santiary products and education, ship mobility aids from West Wales and support people with disabilities to reach local schools, to name but a few initiatives. Read more about it here in this short blog article.

REST (Rare & Endangered Species Trust)

With every booking made, we donate £5 to REST. This is a small Namibia based charity initiating and supporting the scientific and practical study of rare and endangered species. They help develop and facilitate solutions to conservation problems among these species at community, national and international level.

With a large focus on pangolin, eagle, owl and vulture conservation and personal connections to this charity, we will be able to tell you exactly how your donation impacts their work.


Other Organisations

We also support TOFT Tigers and Pack for Purpose and are registered KPAP and ATTA members. You can learn more about these organisations below

Toft Tigers logo

We partnered with TOFT to help in the collective effort to save tigers and their forests throughout the sub-indian continent through education of tourism groups, governments and other stakeholders.


Use a small amount of space in your luggage to pack supplies for local community projects. You can leave your donations with our partner hotels and lodges who will pass them on to those in need.


We’re one of only 23 UK members of the Kilimanjaro Porters Association Project – an organisation which is dedicated to porter welfare and fair salaries which are far and away over the industry average.


The African Travel & Tourism Association (ATTA) is a member-driven trade association that promotes tourism to Africa from all corners of the world. Recognised as the Voice of African Tourism.

Articles and insight on Responsible Travel from the blog

A Wayfairer Response: The Displacement of the Maasai People

A Wayfairer Response: The Displacement of the Maasai People

Our Responsible Travel Executive, Ellie Lewis, discusses the saddening displacement of the Maasai pe....
By Ellie Lewis

May, 3, 2024

Read More
Responsible Travel Guide: Madagascar

Responsible Travel Guide: Madagascar

A country like no other: Discover dense rainforests, national parks, endemic flora and fauna and pla....
By Jade Braham

January, 6, 2024

Read More

Responsible Travel Guide: Ecuador

How to enjoy travelling in Ecuador whislt being aware of the enviroment around you Ecuador. The name....
By Jade Braham

December, 31, 2023

Read More